About us

At When in doubt, kick it out, we're all about blending the rich history of football with modern style. Inspired by the famous saying (often heard on quite low-level English pitches), our brand celebrates a true essence of football: honouring the heroes of the game.

We're not just another football brand; we don't take life too seriously, we live a little and we're storytellers. Each shirt in our collection narrates a story of football's iconic moments and legendary players. From local fields to grand stadiums, we pay tribute to the heroes who have left an indelible mark on the beautiful game.

Our goal is simple: to bring back the nostalgia of football's golden eras through carefully curated and designed shirts. Whether you're reminiscing about classic matches or discovering the legends of the past, our collection offers a perfect blend of vintage charm and modern sophistication.

Join us in celebrating the rich heritage of football and proudly wearing your passion for the game. Explore our collection and embrace your hero.